So there are way too many (embarrassing) examples of a brand’s account being mistaken for someone’s personal account. Who can forget the infamous Chrysler incident? Some harp on the issue with an anti-intern stance, because “companies might leave all that social media stuff for their inexperienced interns”, some realize that people just make mistakes – people are multi-tasking at rates that, well, shweets happen (my term for “shitty tweets”).
Yikes for @KitchenAidUSA because not only was their tweet “irresponsible”, it was at the worst time ever: when pretty much everyone on Twitter is talking about the #debate, #debates, etc.
@KitchenAidUSA: Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.
Screenshot of chatter on Twitter:
Apology by Kitchen Aid:
Brands typically don’t take political sides. And even worse – let’s bring in the dead grandmother of the current President of the United States while the eyes of the entire nation are on the Obama / Romney debate AND talking about it in on Twitter at the same time…
Interested to see how this will play out if they issue any formal statements…